MacKenzie worked for Hallmark and created his own department out of thin air. He decided that his role in the company was to be "loyally subversive".
In this article when asked what the biggest obstacle to creativity is MacKenzie replies, "Attachment to outcome." Wow!
That truth hit slapped me out of complacency this morning. He's right.
Attachment to (creative) outcome causes . . .
. . . filmmakers to worry about the critics instead of creating a piece of art.
. . . artists to make pieces they hope will sell instead of pieces that satisfy their soul.
. . . improvisers to force a scene and dominate the action rather than letting the scene unfold naturally.
. . . corporate heads to ask their people to copy something that already exists rather than creating something new.
. . . writers to sit on their books, plays, magazine articles, poems rather than attempt publication out of fear that the words won't be well-received.
. . . people to do the same thing everyday, because "that is the way it is done".
I saw a video clip recently in which Bryan Cranston (from "Breaking Bad") advises actors to choose monologues that speak to them, and at auditions just go in and PERFORM and LET GO of the outcome. He goes on to say that the casting is beyond the actor's control but creating a performance, getting a chance to translate a text into art is what the audition should be about for the actor. Pow!
So, today, I challenge YOU to simply CREATE. No matter your field. Do something creative, don't worry about the outcome. Just create.
What are you going to create today??
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